Five Guys is an upscale fast food restaurant chain that originated in Arlington, Virginia. I've heard about this place from various sources during the past couple of years, and noticed a location that opened in downtown Naperville. However, since Bobcat & I aren't big fans of "grease food", nor do we eat out during the weekdays, we never had an opportunity to stop by.
Then I read an article in INC. Magazine... I really love their coverage on well-known "giants", ie. Yelp, Facebook, etc. Since they're interviewing the owner of these companies, and writing in a story-telling style, I always end up intrigued.
"Five Guys" was named after the owner, Jerry Murrell, and his 4 sons (later, his 5th son also joined this business). Jerry's sons didn't want to attend college, and he was supportive of their decision, so they took their college tuition to open up 'Five Guys'.
This is a place that put little focus on decor, but strong emphasis of fresh ingredients. For example, although it would be easier to import potatoes from California, they are insistent on quality Idaho potatoes. They do not want to add a lot of menu items...just want to focus on making good burgers & fries. They never advertise... they believe customers are their best advertisement. They do not deliver...the Pentagon once called for a delivery, and they insisted they do not deliver. They are also insistent on cleanliness. Although Jerry Murrell originally did not want to franchise (felt he wouldn't be able to ensure quality), they now ensure quality by holding meetings & having 3rd party auditors. They have $1000/store contests for cleanliness and excellent services.